Privacy Policy

Privacy Policy

This Privacy Policy is maintained by Obvious Tool Co Pty Ltd ACN 660 561 071 ( “we”, “us” and “our”) and relates to the collection, use, and disclosure of personal information you may supply to us or we may collect from you  when you visit or make a purchase from our website https://obvioustoolco.com/ (“Site”).

We recognise the importance of protecting the privacy of your information, in particular information that is capable of identifying an individual ("Personal Information"). This Privacy Policy governs the manner in which your Personal Information will be dealt with including but not limited to collection, access, storage and use of Personal Information which we obtain as part of our business operation. By accessing our Site, systems or databases maintained by us or otherwise transacting with us, you agree to and acknowledge the content of this Privacy Policy. This Privacy Policy is in addition to any other agreement or terms and conditions applicable to our dealings with you.

Collecting Personal Information

Personal information about you is collected only when knowingly and voluntarily submitted and when reasonably required by us to perform one or more of our functions or activities.

When you visit our Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. It is our intention that this Privacy Policy will protect your Personal Information from being dealt with in any way that is inconsistent with applicable privacy laws in Australia including the Australian Privacy Principles (“APPs”). The type of Personal Information that we may collect and hold includes:

  • Device information
    • Purpose of collection and use: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
    • Disclosure for a business purpose: shared with our processor Shopify and our email/SMS marketing platform Klaviyo.
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Order information
    • Purpose of collection and use: to provide products or services to you to fulfill your order, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify, our shipping and courier partner Australia Post, and our email/SMS marketing platform Klaviyo.
    • Personal Information collected: name, billing address, shipping address, payment information (including the last 4 digits of your credit card ), email address, and phone number.

Where it is reasonable and practical to do so we will only collect Personal Information about you from you. You have no obligation to provide any information requested by us however if you choose to withhold Personal Information from us it may prevent us from being able to provide you with the services that you have requested.

If you provide us with someone else’s Personal Information, you should only do so if you have that person’s authority or consent to provide us with their Personal Information. You should also take reasonable steps to inform them of the existence of and the matters set out in this Privacy Policy.

Storage of Personal Information

Personal Information is held by electronic means on our computer data base and/or remotely on cloud-based storage systems.

Disclosure of Personal Information

We will not disclose your Personal Information, except in the limited circumstances described here:

  • With our service providers and partners: we may engage third parties to provide you with services on our behalf. In those circumstances, we may disclose your Personal Information to those third parties in order to meet your request for services. For example:
    • we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here;
    • we accept payments via PayPal on our online store. You can read more about how PayPal uses your Personal Information here;
    • we use Australia Post for courier and delivery services. You can read more about how Australia Post uses your Personal Information here; and
    • we use Klaviyo for our email and SMS marketing activities. You can read more about how Klaviyo uses your Personal Information here.
  • For corporate transactions: we may transfer your information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control.
  • With law enforcement / when required by law: we may also disclose Your Personal Information where it is required or authorised by or under an Australian law or a court/tribunal order or where a permitted general situation exists under the APPs. Where disclosure is necessary for an enforcement related activity of an enforcement agency, we will provide written notification of that disclosure as is required by the APPs.
  • To enforce legal rights: we may also share your Personal Information: (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal rights and legal rights of our members, business partners or other interested parties; (iii) to enforce our agreements with you; and (iv) to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing.
  • With consent at your request: we may ask for your consent to share your Personal Information with third parties. In any such case, we will make it clear why we want to share the information.

As part of provision of the services to you we may store your Personal Information using online software. The Personal Information that you provide to us may be transferred to the servers of our software providers as a function of transmission across the internet. By providing your Personal Information you are consenting to that Personal Information being transferred to and stored on the servers as set out in this Policy. However, as the third parties who host our servers do not control, and are not permitted to access or use your Personal Information (except for the limited purpose of storing the information), we do not “disclose” Personal Information to those server hosts, whether or not they are located overseas.

Security

We strive to ensure the security, integrity and privacy of Personal Information collected and held by us, and we review and update our security measures in light of current technologies. Unfortunately, we cannot guarantee that our data storage measures are totally secure.

However, we will endeavour to take all reasonable steps to protect the Personal Information we collect from you from misuse, interference, loss and unauthorised access, modification or disclosure.

Where the Personal Information is no longer required for the purpose for which it was collected (or a permitted secondary purpose) we will take reasonable steps to destroy or de-identify the information.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

You can opt out of targeted advertising at the following links:

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the Site to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the Site, for instance, whether it’s their first time visiting or if they are a frequent visitor.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies may negatively impact your user experience and parts of our Site may no longer be fully accessible to you.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “tools” or “preferences” menu.

Please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Access to Information

Depending on which services you are attempting to access, you may be able interact with us anonymously or using a pseudonym. However, this will mean that there are some products and services that you will not be able to enjoy. These include online orders/purchases.

We will take reasonable steps to ensure that your Personal Information is accurate, complete and up to date as soon as practicable after receiving your notification of any error or inaccuracy. If, at any time, you discover that information held about you is incorrect, you may contact us to have the information corrected. Further, you may request access to any of your Personal Information we hold except if the provision of the information is contrary to any applicable privacy law.

Complaints

If you wish to make a complaint regarding any aspect of the collection, access to, use or storage of Personal Information by us, please make your complaint in writing to the address below. We will consider your complaint promptly and contact you to seek to resolve the matter. If we have not responded to you within a reasonable time, you are entitled under privacy legislation to make a complaint to the Office of the Australian Information Commissioner.

Please direct all requests for access to or correction of Personal Information or all complaints to: sales@obvioustoolco.com.  

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

Changes to Privacy Policy

We reserve the right, at our discretion, to modify, add to or remove portions of this Privacy Policy at any time. You should review this Privacy Policy periodically so that you are updated on any changes.

Questions

For more information about privacy issues in Australia and protecting your privacy or to make a complaint about our handling of your Personal Information, visit the Office of the Australian Information Commissioner's website: http://www.oaic.gov.au/

Last updated: February 2024.